First known as Roach's Beach, with only one two story building and several cottages surviving the hurricane of 1893, the region was purchased in the early 1920's. Principal industries were lumber and feed farming for the 30 or so horses and mules in the area. The new owner, Mr. George J. Holliday, renamed the area Floral Beach for his wife, Flora, and daughter, Floramay. In the late 1920's, a group from Columbia purchased and partially developed the land. In 1952, most of the land changed hands again and became known as Surfside Beach. The undeveloped beach area was covered with sand dunes; a one-lane sandy road led from the highway to a quiet, family beach.